Pierre Choinière has immortalised widely acclaimed advertising campaigns snapshots
for fashion powerhouses Chrisitian Dior, Charles Jourdan and Chevignon, to name only a select few. Following his apprenticeship at the School
of Modern Photography in Manhattan, notably studying under Yousuf Karsh, he very rapidly established a foothold as a photographer
in Montreal.
A pioneer in Quebec fashion photography, Choinière is among the first photographers to have worked for Clin d’œil and Elle Québec. After moving to Paris in 1988, he became a household name in fashion advertising photography, working with the likes of Issey Miyake, Jean-Paul Gaultier, and Carole Bouquet. Pierre Choinière resides in Montreal, his ongoing personal photojournalistic projects via his travels in Marocco, Mongolia and throughout the world.
